Turning visions
into outcomes
My professional journey began as a creative pursuit in creating and curating retail experiences. Over time, I found my passion at the fascinating cross section of human psychology, business strategy, and technology.
With over a decade of experience in user-focused, data-driven fields like eCommerce, finance, edtech, and adtech, I love bringing products from idea to launch and scaling them to reach millions of happy users. I enjoy blending business insights with research to turn product ideas into simple, effective experiences that people love. Creating solutions that make a real impact is what drives me.
Business Analysis
Design Thinking
Value Proposition
Market Research
Roadmaps
Intuitive and engaging experiences. I combine creative intuition with data to deliver products that delight and achieve business goals.
UX
UI
Prototyping
Visual Design
Interaction Design
Design System
Quantitative Research
A/B Testing
Qualitative Research
Usability Study
Heuristics


